Recently, the company “Google” announced plans to produce a mobile friendly algorithm. This new algorithm’s aim is to boost the ranking of mobile friendly pages when searches are carried out on a mobile device. Sites that don’t provide a good user experience in the mobile environment run the risk of significantly dropping in rankings. This means that businesses with agency and corporate career sites must be mobile friendly to protect, or boost, their google rankings. When beginning a job search on smartphones and tablets, it is important that recruiters ensure their website is mobile friendly, increasing convenience and improving navigation of the site for the people’s browsing experience.
Many people have questioned why so many recruiters are yet to update their websites in a mobile friendly manner, stating google should force them to do so. Why wouldn’t they want to anyway? The majority now use mobile devices to carry out job searches, therefore recruiters not being mobile friendly are severely limiting the number of candidates available. Andy Drinkwater, the founder of the search engine “Optimisation”, carried out a test on 4,130 recruitment agency websites before the google update. It was found that more than two thirds of them failed the google friendliness test. Drinkwater warns that if your site is not mobile friendly, google will push those higher in mobile friendliness up the search results and those low further down. This is fair in my opinion, as it allows businesses who have allocated efforts to make their sites mobile friendly, a chance to stand out above the businesses who have chosen not to invest time in such area.
There are two ways you can update your website to make it mobile friendly, these are native apps and mobile responsive. So what is likely to be the best route for most recruiters that are trying to make their website mobile friendly? Well, this is probably the mobile responsive design route, where the device resizes and adapts the site for an optimal experience, on a mobile device. The reason why mobile responsive is the more suitable option for a recruiters website is because they do not need to create an app like the native app route does. The reason why recruiters do not need an app is because an app is only needed if the individual needs to fill in specific forms, which most recruiters do not. Just resizing and using the mobile responsive is enough, as it ensures mobile friendliness and a positive experience for users, which all the recruiters need to provide.
There is not a quick fix to making a site mobile friendly. You either have to bring a developer into work on the site styling, or have a new site designed in a program like WordPress that is ‘mobile friendly out of the box’. The reason why a developer may be the best way to ensure that your site reaches its full potential in mobile friendliness is because with complex features, such as job searching, it is not straightforward and needs careful consideration. However, with that in mind, recruiters must still take full responsibility for mobile friendliness as they should know their target audience. Therefore, they have the ability to design their website around their candidate’s needs.
Google has provided a mobile friendly test site that allows the testing of individual pages, but what does this test take into consideration when evaluating if your site is mobile friendly? That’s simple, Googles test takes into consideration four main things; the first is whether or not your website uses software that is not common on mobile devices. The second is if your site has text that is readable without zooming in. Next is you website layout, which means your layout has the correct composition so users don’t have to scroll horizontally or zoom. Finally, whether links on the page are far enough apart so they can be easily tapped. So make sure that your site is mobile friendly as it may be more important than you think. The reason being is that the amount of people using mobile devices to do their job searches is growing and people are wanting to get things done while they are out and not just when they are around a computer or laptop.